Make Sure You are Clear on the Traffic You Want
Before you move your business, be as clear as possible as to the type of traffic you’re looking for.
Different locations have distinct specialties. Some locations are basically designed for poor car traffic and not much else. Depending on the nature of your business, this may or may not be the traffic that would convert the best into profits. You might be better off with foot traffic. There are certain areas of the Liberal, KS area that is more favorable to foot traffic.
Make Sure of Local Demand
Regardless of the type of business you’re going to be moving, make sure that there is some sort of local demand for whatever it is you’re offering.
Now, of course, this tip won’t apply if you’re just moving your headquarters of operations here, but doing business elsewhere. However, if you look at Kansas as your market, make sure there is local demand here for whatever it is you are offering.
Look Into Tried and Proven Traffic Magnets
If you are offering a local service, it’s probably a good idea to make sure that there are tried and proven local magnets near the location you’re thinking of moving into.
These often take the form of schools or churches. Do a quick traffic map and, additionally, look at where your competitors are located.
This goes a long way in ensuring that you provide services in parts of town where it’s most needed. This also goes a long way in ensuring that whatever demand you are trying to meet is evenly serviced. It really would be a shame to relocate right next to your local competitors, and see business dry up because there are just so much competition for a limited amount of business.
Check the Competition Level
Always check for saturation.
If you're opening a Thai restaurant, that's one thing. However, if you're opening another burger joint, that's another matter entirely. Look for saturation. Moreover, look for local demand. If the demand is so big and so pronounced, you might actually get away with offering a product or service that is fairly saturated. It may seem that regardless of how many people offer that service or merchandise, there will always be demand for it.
Build on Your Existing Brand
If you're coming in from another location, chances are you built a branch ready.
It might not be a local institution. You might not have been around all that long, but you've already put in some work into building some level of brand equity. Try to leverage that when you're moving to our area. Always highlight the fact you are an established brand elsewhere. Constantly highlight the fact that people associate your brand with certain values. This goes a long way in ensuring that you won't be starting from scratch.